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Cookie Policy

Our website uses cookies to distinguish you from other users of our websites and (“Our Sites”). This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

We will ask for your permission (“Consent”) to place cookies or other similar technologies on your device, except where they are essential for us to provide you with a service that you have requested).

The operator of the Sites is SME HCI Limited trading as Vivup.

Cookies perform various different functions, and the purpose of this policy is to give you a clearer understanding of:

  • What cookies are?
  • Why do we use cookies?
  • How we use cookies?
  • How you can control the use of cookies?

What are cookies?

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Your browser makes cookies available each time you visit one of our Sites. [Click here to see how you can control the use of cookies].


Why do we use cookies?

Cookies are used by our Sites to improve your online experience and to ensure that relevant content and functions are delivered and used more effectively.

We use both session cookies and persistent cookies to perform various functions across our Sites.

Session cookies are downloaded to your device temporarily for the period that you browse a particular website; these cookies might allow you to navigate between pages more efficiently or enable websites to remember the preferences you select.

Persistent cookies can be used to help websites remember you as a returning visitor or ensure the online adverts you receive are more relevant to your interests.


How we use cookies?

When you visit our Sites, cookies will be placed on your device in two ways.

  1. Cookies placed by Vivup, as the operator of the Sites, are called “first party” cookies.
  2. Cookies may also be placed on your device by a party other than Vivup, such cookies are known as “third party” cookies. Examples of the uses of third-party cookies include collecting information about browser habits and providing tailored content to you.

While there are many different uses for first and third party cookies, the cookies used by us all fall into one of the following four main categories of cookies:

  • Strictly Necessary Cookies
  • Functionality Cookies
  • Performance and Analytical Cookies
  • Third Party Marketing / Targeting Cookies

Set out below is more information on these categories of cookies, including their purpose and whether these cookies collect personal data:

 Cookie Type – Strictly Necessary Cookies

Purpose – These cookies are strictly necessary to enable you to navigate our Sites and to use the features you have requested during the course of your experience. They are used to provide content to you, as a user, and to provide products and services that you have requested. Such cookies are essential to help your device download or stream information so that you can navigate around our Sites, use the features on the Sites and allow you to return to pages you have previously visited.

Here are some examples of strictly necessary cookies:

  • To position information on your device or screen so that you can see and use our Sites;

These cookies do not remember your preferences or username beyond your current visit.

Data Collection – Some of these cookies do collect your personal data in order to function. They may collect the following types of personal data:

  • IP address;
  • Location data;
  • Identify you as being logged into our Sites.

Cookie Validity – These cookies are deleted when you close your web browser (“browser session”). You can control the use of cookies depending on the type of browser you are using. [See the section below on How You Can Control The Use of Cookies].


Cookie Type – Functionality Cookies

Purpose – These cookies are used to recognise you when you return to our Sites and allow us to remember the choices you make and to enable us to provide improved features. They also enhance the functionality of our Sites by storing your preferences. Functional cookies record information about choices you’ve made (such as language preference) and allow us to provide more personal features.

Here are some examples of the uses of functionality cookies:

  • To remember your preferences and settings such as language, location and marketing preferences, since your last visit;
  • To remember selections in your basket;
  • To remember if you have used a specific product on the Site; and
  • To show you relevant ‘related article’ links.

Data Collection – Some of these cookies do collect your personal data, to enable us to provide the services as outlined above.

Cookie Validity – Functional cookies expire after a maximum 2 years. Functional cookies can be deleted from your browser history at any point before their expiry time. [See the section below on How You Can Control The Use of Cookies].


Cookie Type – Performance and Analytical Cookies

Purpose – These cookies are used to collect information on website usage. Such cookies are used to provide aggregated statistics on visitors to our Sites. These statistics are used for internal purposes to help us to test and improve the performance of our Sites, providing a better user experience.

Here are some examples of the uses of performance cookies:

  • To provide statistics on how our Sites are used;
  • To see how effective our adverts are; and
  • To assess errors within the user experience.

Additionally, we use a number of tools to assess cookie information at an aggregate level to carry out analytical functions on our site including Google Analytics.

Data Collection – While these cookies do not identify you personally while you are not logged in, they will collect your browser information and anonymised data, for the purposes outlined above.

In certain cases, some of these cookies are managed by third parties such as Google Analytics. These third parties are not capable of using these cookies for any purpose other than those outlined above and they are unable to identify you with these cookies.

Cookie Validity – Performance cookies are valid for varying periods. Some performance cookies are deleted once you close your browser, while others have an indefinite validity period. Such cookies can be deleted at any stage using your browser settings. [See the section below on How You Can Control The Use of Cookies].


Cookie Type – Third Party Marketing / Targeting Cookies

Purpose – These cookies are used to deliver Vivup advertisements relevant to you, based upon your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of an advertising campaign. These cookies record your visit to our Sites, the pages you have visited and the products you have selected. We will use this information to make our Sites and the advertising displayed more relevant to your interests. We may also share this information with third parties for this purpose and to measure the effectiveness of an advertising campaign.

Targeting cookies are also used to:

  • Collect information about browser habits to target website content and to target advertising;
  • Link to social media networks who may use this information about your visit to target advertising to you;
  • To provide advertisers with information on your visit so that they can present you with adverts that you may be interested in;
  • Deliver content and marketing communications tailored to your interests based on information from your visit;
  • To perform site retargeting. A retargeting pixel (a tiny unit of code) on our webpage leaves a cookie in the user’s browser, which causes our adverts to be displayed or to not be displayed to you when you visit certain websites within the retargeting network (e.g. Google Display Network); and
  • To perform search retargeting, which allows our adverts to be displayed on third party webpages, based upon your previous web search activities.

Data Collection – Third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies on our websites. These cookies are likely to be analytical/performance cookies, or targeting cookies. Please note that no personal data is collected, an advertiser is unable to associate the cookie with a particular individual’s name, address or other personal information.

These cookies are placed by third party advertising networks with our permission.

Cookie Validity – Third party cookies are valid for varying periods. Some cookies expire up to 13 months after they are last updated. [See the section below on How You Can Control The Use of Cookies].


How You Can Control The Use of Cookies

You can amend your browser settings to block some or all cookies. To do this, follow the instructions provided by your preferred web browser. For your ease of reference we have provided the links below which provide instructions on how to remove and delete cookies for some of the more common web browsers. Please be aware that if you block cookies from the websites, some or all the website’s functions may not perform as intended:


Internet Explorer

Google Chrome

Safari (iOS) (macOS)

Mobile phone users may have to refer to their handset manual for details on how to block cookies using their mobile browser. For more information about online behavioural advertising cookies and opt-out controls, please go to

 Changes to this policy

This policy was published on 20/07/2020 and last updated on 16/07/2020.

We may change this policy from time to time, when we do we will inform you a notice on our Sites

Contact Us

If you have any questions about how we use Cookies, you can contact us by emailing

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